Fireweed is the floral emblem of the Yukon. It gets it name because of its amazing ability to spring up in burned-over areas, quickly transforming a bleak landscape into a sea of pink.

Fireweed spreads rapidly by seeds and rhizomes and can grow quickly to 1 - 3 metres tall.

People have found all sorts of uses for Fireweed, including making honey and tea and using parts of the plant in salads, soups and stews.